A holding corporation based in Mexico City with interests in media, marketing, culture, design and technology companies.
Driven comprises a series of successful businesses in the largest spanish-speaking market in the world.
Capital Digital is a leading digital media group in Mexico. Its brands include Pictoline, Chilango, Sopitas Travesías and Local.

Capital Digital also owns +Chilango, formerly known as Máspormás -the predominant free daily newspaper in Mexico City- and Chilango Radio, a radio station broadcasting from 105.3 FM in CDMX.

Pictoline features two mobile video games, Dilemo and Quetzi.

Pictoline’s first animated television series, The Secret Life of Your Mind, debuted on the streaming platform HBO MAX last year. It became the first Mexican series to win an Emmy, establishing itself as a milestone in Mexico’s animation industry.

Bienal de Ilustración, Destino Futuro and Tacos Tacos are some of the main DTC initiatives at Capital Digital.

Experiences and content centered around food, wine and cocktails, built through access to leading voices and key players in the gastronomic scene in Mexico and around the world.
A specialized agency focused on activating and building strategic partnerships within the world of sports.
We see events as a space where our passion turns into real-world moments, creating unexpected and inspiring connections between people and brands. Our work spans IRL (In Real Life) experiences, media events and launches, sponsorship implementation, conferences and B2B experiences, and brand activations. We create experiences that are felt in the moment—and live on through the stories they generate.
Execution and strategy focused on street marketing and below-the-line activations.
An Influencer and Talent Marketing agency that connects creators and their audiences with some of the country’s most relevant brands.
A digital strategy and content hub. Born from the needs of Capital Digital’s clients to manage content and social platforms, Art combines technology and audience expertise powered by Chilango, Pictoline, Travesías and Sopitas.
Our in-house production studio, with deep expertise in gastronomy, sports, tourism and culture.
DRIVEN